In this new era, businesses are hustling and bustling to find ways to adapt to the new online age.
However, what you can’t afford to do while adopting those new technological practices are completely drop the offline methods such as print marketing. There’s room for each, and it’s up to you to find a healthy balance.
In fact, there are benefits that print marketing can offer you that online marketing practices cannot. The most successful businesses are the ones that use both.
Here are several key benefits of printed marketing and how big of a role it can play in your marketing efforts overall.
1. People Use More Focus to Read Paper
It’s a fact that people have different ways of reading online marketing compared to offline methods such as printed marketing.
In the online space, people have a tendency to skim the body of content that they’re presented with to get the highlights. In fact, online readers are becoming more and more like that.
Meanwhile, with print, they’ll take their time to intake the content that’s on your printed collateral and thus better understand the point of the subject matter.
What would you rather have: someone skimming over the advertisements you pay hundreds (or thousands) of dollars for or thoroughly reading it? It’s as simple as that.
2. People Trust Print Marketing More
The online age has it’s benefits, but it certainly has its negatives as well. People have become increasingly more frustrated with the number of online ads thrown in their faces on a daily basis.
Because of that, they’ve learned to tune them out. They could scroll through an entire feed on Facebook, pass 10 different advertisements, and only be able to recall 1 or 2 of them.
Even if they do notice those digital ads, they’re not likely to believe them. Customers know of the dark side of the web, they know there are social media scammers out to get them.
So if your online ad is promoting them to “follow your link” or “call this number”, but they’ve never heard of you, it’s highly unlikely they’ll do so.
Meanwhile, you could have the same advertisement on printed marketing, and clients would be much more likely to act on the offer.
3. Encourages Face to Face Meetings
Shifting the focus from the consumer for a brief paragraph, have you ever considered the perks that printed marketing gives your employees?
The best practice for building relationships with clients is and always will be to get out into the marketplace and shake their hands.
If too many of your marketing initiatives are online, you’re encouraging your employees to hide behind the phone and computer whether you realize it or not.
Placing a premium on print marketing shows your employees how important face to face marketing is as well. It shows that your business prioritizes putting a face to the name and building the relationship.
Not to mention, every time the customer looks at the collateral they were handed by your employees, they’ll have a face and name as a reference.
4. It Encourages the Reader to Focus
Search Engine Optimization (SEO, for short) is a huge focus for most businesses in today’s corporate world.
However, with all the different keywords and links embedded into the content, it encourages the reader to jump from page to page rather than understanding the copy.
Meanwhile, a printed piece of paper has one purpose: to get the point of your ad through the reader’s head. There are no links to click on or pop-up ads to fend off as they try to comprehend its content.
That means your prospects are reading from beginning to end of your printed collateral without being distracted. They’ll heed the advice you give them and receive your call to action without any obstacles along the way.
5. Print Collateral Has More Longevity
If you’re spending money on advertising, you want to know that you’re investing in marketing material to have whenever and wherever you need it.
Social ads are great, but they only run for as long or as many times as you pay the company to run them. Printed marketing is used and distributed at you and your company’s discretion.
Which would you rather have: 100 social media ads that will run out in a week or 100 printed brochures you can hand out to qualified candidates at a sales convention?
6. Print Promotes Other Outlets
If you’re doing it right, your print marketing can become a big-time promoter for your other marketing efforts.
Spending all that time and effort on your social media outlets such as Facebook, Instagram, and Twitter? Fantastic! Place your account handles on all your marketing brochures to collect more followers to those outlets.
By collecting more followers, you’re building your brand and increasing the amount of customer loyalty your company has. If the printed marketing matches the theme of your online efforts, it will rise stock in your brand’s consistency.
You know what they always say, “consistency is key”. When companies have a consistent brand among all online and offline platforms, customers take notice.
Put More Effort Into Your Printed Marketing Efforts Starting Today!
Now that you’ve seen all the benefits that printed marketing can offer you, it’s time to equip your business with the best print marketing around.
Be sure to check out this article on our booklet printing services for an example of the benefits our print can offer.
For more inquiries that you may have, be sure to fill out our online contact form and we’ll be happy to assist you further.