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Do you want to showcase your art, an upcoming art show, and reach potential art aficionados and buyers? Having a strong digital presence is one aspect of marketing that artists have to contend with these days, but tangible mediums still hold importance.

By creating an eye-catching brochure, people will become more familiar with your name and your work in your local area.

Read on to learn about creating an art brochure and all the benefits they bring for bringing light to your work! 

Benefits of the Art Brochure

A brochure is a single, foldable sheet that usually includes informative images and information about any topic. Businesses and organizations use them as a high-quality way to advertise their goods and services, provide educational material about a topic, and more. 

Here are a few of the benefits you can enjoy if you decide to invest in brochures for your artwork: 

Easy Distribution

Brochures are lightweight and easy to distribute. You can order them in bulk and carry them easily in a bag to distribute them at events, an art gallery, or leave them in front of people’s doorways. 

It also helps that brochures are fairly affordable and you can order them in bulk for a variety of applications. When it comes to mailing them out, the cost can vary depending on the quantity and weight.

USPS provides a direct mail cost calculator so you can budget ahead when it comes to sending out marketing material.

Informational

One of the best things about brochures is that they’re able to contain a lot of relevant information in a lightweight and easy-to-digest format. The tri-fold brochure template enables you to break up information in different areas so that it’s easier for people to read.

This also means you’ll be able to showcase more of your art photos on the brochure with captions or descriptions of the artwork below.

Building Authority

Last but not least, consistently creating and printing brochures for distribution can increase your authority in your local area. It signifies a level of professionalism that people aren’t used to in this new, digital landscape.

Once people in your area grow familiar with your name and work, they’re far more likely to invest in a ticket to see your gallery or even purchase a print for their own home. 

Creating an Art Brochure

When it comes to creating an art brochure, you’ll first what to decide its main purpose as well as the content you want inside it. Many people often make the mistake of stuffing brochures with too much text and images, which makes people far less likely to actually open and read them. 

Create brochures with minimalist designs and an easy to read font to increase the chances that they’ll keep them and read them. You can find free templates online to design your brochure, but you have knowledge of Adobe InDesign or Illustrator, you have even more creative control. 

Brochure Stock

Once you have a design created, you’ll want to decide on the stock of the paper. You’ll usually find these categories of stock offered: 

  • Glossy
  • Matte
  • Uncoated
  • Recycled

Glossy tends to be the best choice if you’re showcasing colorful photographs of your artwork. Images tend to jump off the page with glossy stock with saturated colors. 

Matte stock can be a good choice if you want your brand more associated with a warm, classic effect. It’s also a good choice if you don’t have as many images that are in full color. Matte stock can also do surprisingly well with images that have gradients. 

Brochure Size

You’ll want to choose the size of the brochure based on your budget, how you’ll be distributing them, and the amount of information you’re trying to fit inside it.

For instance, if you find that images and text look too crowded in a smaller brochure, it may be a good idea to size up so that people are more likely to read the content.

You’ll also want to consider how they’re being distributed; you’ll be paying significantly more with larger brochures. Consider printing larger brochures if you know you’re going to hand them out events or drop them off in front of people’s front doors. 

Brochure Fold

Last but not least, you’ll want to decide how your brochure is folded. Folds typically come in these varieties: 

  • Z-fold
  • Tri-fold
  • Bi-fold

A z-fold brochure is also known as a fanfold or zig-zag fold brochure. It’s folded so that there are three separate panels with a total of six counting the back. When you open the brochure fully, it will have a zig-zag pattern looking down from the top.

You’ll want to consider the content going inside the brochure to decide on the type of fold. Z-folds and tri-folds are similar, but z-folds are better for compartmentalizing information.

For instance, if you have descriptions in two separate languages, the z-fold is better because it can separate those two sections better.

Create a Beautiful Art Brochure for Your Work

Creating a beautiful art brochure is all about making a quality piece of marketing material that will draw people’s eyes and convince them to read or look at more. If you’re a new artist in the area, you’ll be able to establish a professional presence by distributing your brochure to people who may be interested.

Remember that artwork is meant to be seen, and tangible pieces of marketing materials such as brochures are a great way to advertise your current work. 

Ready to start the brochure creation process through a high-quality printer? Contact us today with your ideas and we’ll be in contact shortly!